Design Severin Wucher

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In Brief

Severin Wucher (* 1976) is a Berlin-based designer. He is working as a Professor for Visual Communication at the Dessau Department of Design at the University of Anhalt. Being the co-founder of Plural, an association of innovative communication experts, he is working in the areas of branding, information design, corporate communication as well as design research.

Beyond his former job as an Art Director for Integral Ruedi Baur Berlin, he taught Information Design as a Guest Professor at the Berlin University of the Arts (Universität der Künste Berlin, UdK) and at the Burg Giebichenstein University of Art and Design in Halle/Saale. He leads workshops and gives lectures at numerous international universities and academies—so at La Cambre Brussels or at Aalto University Helsinki, and takes part in juries.


After having finished his vocational training as a typesetter in a publishing house and an internship with Konrad Kunz—a student of Swiss graphic designer Armin Hofmann—, Severin studied at the Academy of Visual Arts Leipzig (Hochschule für Grafik und Buchkunst, HGB) from 1999 to 2004.

In the System Design Class of Prof. Ruedi Baur he designed projects in the fields of information design and editorial design, such as the temporary signage system for the City of Leipzig as well as the website and university calendars of the HGB. As his diploma project, Severin designed a comprehensive research documentation book about »The law and its visual consequences« (»Das Gesetz und seine visuellen Folgen / La loi et ses conséquences visuelles«). It was released by Lars Müller Publishers in 2005 and awarded with a red dot Communication Award and an iF Communication Design Award Gold.

After his studies, Severin worked as a senior designer with Prof. Rayan Abdullah at Markenbau Berlin/Leipzig, a design agency specialized on corporate identity and corporate design. There, amongst other projects, he was in charge to design a compendium about »Pictograms and Icons« for Verlag Hermann Schmidt, Mainz.

Until the end of 2011, Severin worked as an art director for Integral Ruedi Baur Berlin for the visual identity of the Institut Français in Germany and for the exhibition graphics of the »Parlamentarium«, the visitor's centre of the European Parliament in Brussels.

From 2010 to 2011 Severin Wucher taught, as a guest professor, information design at the Burg Giebichenstein University of Arts and Design in Halle/Saale. From 2004 to 2008, Severin worked as an assistant professor in the Information Design Class at the Berlin University of the Arts with Prof. Michael Klar, from 2008 to 2010 with guest professors Erik Spiekermann and Andreas Schneider. He took teaching assignments at Universidad Veracruzana in Xalapa/Mexico, the University of Applied Sciences Potsdam (FH Potsdam), and at the Estonian Academy of Arts (Eesti Kunstiakadeemia) in Tallinn. He gave lectures and workshops at the Brussels Arts and Design University »La Cambre«, Aalto University Helsinki and at the Universities of Applied Science Munich and Anhalt-Dessau.

Beyond his professional focus on information design, visual systems and typography, Severin has been researching about German graphic design during the last years and got involved in some cultural exchange programmes. Together with Beijing-based designer and cultural manager Gao Yi, Severin published the »PingPongProjekt« compendium about relevant Graphic Design education at German universities.

Severin plays piano and pipe organ, loves good food, coffee houses, literature, music and travelling. Whenever he returns to Berlin and sees the warm and bright »Blutorange« color (RAL 2002) of the Berlin underground line U2, he is assured that working as a designer is almost the best thing one can do.

Photo: Christian Treffler